Is it Dead?
The average battery life for an automobile will last 4 to 5 years in most areas of the United States. I have seen dealerships where they have a process in place that test batteries on every service visit. Most commonly I see a battery tester in the box with a lot of dust on it because no one wants the take the time to check batteries.
How Much for a Battery?
Generally dealerships don’t recommend battery replacements until the customer is towed in, a technician diagnosed the concern, determined it was a battery and then replaced it. In every one of these examples where the customer spends $450 or more to replace their battery they are extremely upset.
My response to these customers was always an explanation that it wasn’t $450 for the battery. We had a tow bill of $150 then had to pay the technician to diagnose it and determine it was a battery and then the cost of the battery. The sad truth is we failed this customer because we didn’t recommend a maintenance replacement for around $150 before it failed. More importantly this will improve the customer care level in your shop greatly and sell more batteries!
Rob Gehring, President
Fixed Performance Inc.
Rob is President and Founder of Fixed Performance Inc. which he began over 15 years ago. His passion for customer care and helping others has assisted hundreds of dealerships with their fixed operations performance. His common sense coaching and training lifts people up as individuals and team members. With over 30 years of dealership management experience, he understands and respects the daily challenges of fixed operations. Placing a strong value in people and best practice processes always provide growth. His articles have been published regularly in national publications and weekly newsletters are read by thousands.