Target 10 Open Repair Orders


  • Over 80% of lost revenue on repair orders is due to the oldest 10. This program addresses this fact and places them as a target that cannot be ignored. The Target Ten open orders will be on a report from the DMS identifying the oldest 10 open orders. The information will be filled out every Monday and reviewed by the entire team during the week. The mission is to do whatever is necessary to close these orders. Most manufactures now expect warranty to be processed within a month so any orders on the list over a month should be considered uncollectable. This doesn’t mean to forget them or other open orders on the DMS report.
  • Best practice is to close repair orders BEFORE the vehicle is picked up. If a special order part is involved an appointment should be set before the customer leaves the dealership four days out. This order might remain open during this timeframe. If the special order part is customer pay the special ordered part should be paid for by the customer including diagnostic portion of the labor. Internals should be treated as any other customer and closed before vehicle leaves the shop. Many internal orders not processes never get charged to the vehicle for accurate pricing in the sales department.
  • Management must review progress on these orders including General Manager, dealer principle, and the service and parts manager.
  • I challenge your dealership to place a focus on the Target 10 orders and reduce your loss in policy and uncollectable repair orders.

Rob Gehring is the President of Fixed Performance
Be sure to “like” Fixed Performance on Facebook!

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The History and Thoughts about my Company Fixed Performance

About 10 years ago Fixed Performance Consulting began with the hope of providing me reasonable income and help dealerships grow in profits and customer care. I recall so many times advisors or managers that said it could not be done only to watch them develop into top performers increasing their personal income and gaining advancement. What a thrill for me to hear time after time thank you for teaching me how it all works together. Another thrill for me was to watch my company develop to the point other consultants would be needed to handle new accounts as my schedule became booked solid and many times even with a wait list for new clients. Nothing was ever copied and I am always seeking new ways to improve and think out of the box with current processes. One often asked question is from folks who have worked with consulting firms taking 35% of gross profit improvements and belittling the staff. “Why are you different?” Really it seems mostly because I have never worked with a consultant I just became one! Yes my fee structure makes it more work to get the same revenue as my competition however hard work was never the concern. The mission remains to help as many dealerships as possible grow profits and customer care in fixed operations. A few days ago I looked over the newsletter list and noticed what year you signed up in. It really set me back to see the folks reading my newsletter from the beginning about 8 years ago. So thank you for allowing me to do a job that I truly love. To enjoy the journey of life knowing I have made a difference in so many dealerships and lives.  One person not too long ago spoke of the people I have effected that have never even met me as he trains the processes to his staff he learned from me as many others must as well. Wow what a wonderful life! Thanks for a record year with wonderful growth!

Rob Gehring is the President of Fixed Performance
Be sure to “like” Fixed Performance on Facebook!

 

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They Did Not Buy it Here

Often customers that bring a vehicle in for service purchased it somewhere else at another dealership. There are many causes for this however let’s look at this example in more detail. First understand the purchase has already been made and will not be up for discussion. You cannot change the past. That being said there is nothing to gain for your service department to show this customer anything but your best. With a positive service visit it is likely when deciding to purchase their next car they will give your dealership the first shot. I have heard many times “They did not buy it here so put them off.” “Don’t provide them a loaner they didn’t buy it here” We only pick up and deliver for OUR customers.” Let me state you should never allow yourself or staff to think like this or treat anyone less than your best. Place your focus on processes that retain every customer and your counts will always grow.

Rob Gehring is the President of Fixed Performance
Be sure to “like” Fixed Performance on Facebook!

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The Inconvenient Customer

Recently I saw a customer come into the dealership for service. This person was traveling to deliver dogs around the country in his diesel pickup truck. The trailer had 22 dogs on it as he pulled in for service because the engine was running rough and he could not continue. The time of this visit was around three in the afternoon. My truck is running poorly and I need help. The manager stated well at this time he would not get going today but he would have some idea of diagnosis. He proceeded to tell the driver to dump the trailer somewhere and come back. After the driver went around the dealership two times he waved his hands in the air as he could not find a place to park his trailer. I could not take this treatment and intervened. Park the trailer across the street here just across the street. It turned out the truck needed an injector that was in stock and could be installed if the Technician and manager stayed an hour late. It amazed me this guy was angry some customer would make him stay late to spend $800 with the dealership. I understand this guy will never be seen again however a customer never should be an inconvenience. It might not have been fun to get this truck back on the road with 22 dogs but good management will never make a customer feel bad about doing business with them. Our only reason to be employed is to provide awesome service to the customer.

Rob Gehring is the President of Fixed Performance
Be sure to “like” Fixed Performance on Facebook!

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The JD Power Study

I recently read an article written by Charlie Polston who works with BG Products Company. In this article he cited a recent JD Power study that rated when the best time to offer additional services. The study found that 37% of the customers would say yes at the time of setting the appointment. This number jumps to 47% if recommendations are made in the service drive or customer walk around intake process. It jumps even higher all the way to 56% if asked during the status call after the multi-point inspection.

Although this is useful information what really blew me away is what Charlie said next. He said that what was not on the study needs to be really looked at. When you don’t ask the customers that say yes drops to 0%! You have zero chance to sell anything you don’t ask for. Now going beyond what Charlie wrote I find often that people won’t recommend something they do not understand or believe in.

The other battles are that many manufactures have cut maintenance whenever they can. We have forever fluids that never need attention. Don’t replace a serpentine belt until it has over 10 cracks per inch. Wait till the light comes on for an oil change. Man I thought this was a motel 6 advertisement not a maintenance schedule! My view remains there is no dirty fluid that is better than a clean fluid. After all isn’t dirt a friction material? If brake fluid has over 3% water flush it out of the vehicle.

Let’s get back to providing the customer with preventative maintenance that extends the life of such items as differentials, transmissions, and transfer cases. Multi-point inspections show us the issues only if we look. If you look and provide this information with the customer you will sell more. JD Power and Associates says so.

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Vehicle Inspections

Last week I was driving down a highway and noticed several state troopers alongside the road in an old service station. One stepped in front of my car and flagged me in to the parking area. The officer quickly walked around my vehicle checking all of my turn signals and headlights. He also quickly checked tire condition and the emergency brake function. He did use me to turn the switches and push the brake and the process took only a few minutes. The trooper also checked my current insurance status and driver’s license.

Fortunately my vehicle passed with flying colors and I received a state vehicle inspection sticker that’s good one year on my windshield. I could not help but think this state trooper just performed a customer intake vehicle inspection better than 90% of all the dealerships in the United States.

I’ve heard so many reasons over the years why they cannot perform customer intake inspections I can say there can’t be many missed. The most common excuse has to be I don’t have time to inspect the customer’s vehicle. As this officer illustrated it doesn’t take much time to professionally look over a vehicle. Proper scheduling will ensure enough time to professionally care for a customer. Understand this state trooper didn’t have a drive in lane some dealerships believe they must have to perform vehicle walk around inspections. Let me state without question there is no reason not to perform customer intake inspections every time every car. Is your dealership as good as this state trooper inspection? What’s your excuse?


 

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Make Money Off Of Old Inventory!

Extra effort should be given to manage parts inventories. Any aged inventory over 12 months without a sale should be discounted and sold immediately.
Larger items such as engines and transmissions could be listed on eBay for bids. OE Connection is a good program most dealers can use to discount and sell
aged inventory. Check out their discount parts hub program also that will show independent repair shops your inventory and give them the ability to
purchase.

You can make money off of your parts on sites like eBay!

Most dealers today are facing some form of inventory management program from the manufacture. The parts manager should bring in only items with a solid
sales history. Product lines should be reviewed with restrictions given to body shop panels and other items that cannot possibly be customer wait. On
hand compliance discounts must be considered yet should not dictate bringing in new items to reach with no or slow sales history. Be sure to check
dirty core inventory that shows on hand. All dirty cores should be returned to the manufacturer immediately without delay to receive credit.

Rob Gehring is the President of Fixed Performance
Be sure to “like” Fixed Performance on Facebook

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Advisors Must Care and Listen!

In my travels I’ve talked with many service advisors and frankly am amazed how many just don’t care. They believe that the mission is merely to write out what the customer asks for and show them where to sit and sign the repair order. Recently I asked a client if they could choose between a highly experienced advisor with a lot of bad habits or a rookie that loved to be around people and help them which would you choose? They chose the obvious answer they would prefer the advisor with less experience that cared.

Regardless where I’m at I notice the people that are taking an interest in me as
an individual
and how they can assist me. Last week I had my car in for service at local dealership and the advisor was obviously experienced however spent no time looking at my vehicle or what its needs were. Instead he just processed me by telling me where to sign and where to sit. Now my vehicle has over 100,000 miles on it and obviously you don’t have to sell me on preventive maintenance. The advisor and the technician never gave one recommendation for additional maintenance needs. Even fast food employees that make around minimum wage are trained to ask you for add-on purchases. Dealerships today must have an advisor staff that truly cares about the customer and listens to what their needs are. Many have lost the desire to learn about who the customer is and how to best care for them. Now these people make far over minimum wage and frankly dealership customers deserve better. I am sure most advisors admit over time customers can weigh on you and take away your patience. Challenge yourself to think about the treatment of the customer and never allow any customer to just be processed.

Rob Gehring is the President of Fixed Performance
Be sure to “like” Fixed Performance on Facebook!

 

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Tips to Saving Money on Your Gas

Gas prices are always a hot topic among American’s. When commuting to work can greatly affect how much money is in your wallet, there is a good reason why drivers are so concerned about the constant changing of gas prices. While high prices at the pump can  be irritating, there are ways of taking preventative maintenance measures to reduce the price of gas.

Rob Gehring, President of Fixed Performance, specializes in automobile dealership consulting. He helps dealers save money and also gives drivers constant tips to protect their car while avoiding the absurd charges when they have to take their car to the shop.

In Rob’s most recent video, he provides drivers with the correct and necessary steps to take for those preventative maintenance measures.

Save Money on Your Gas – Preventative Maintenance with Your Automobile

Rob Gehring is the President of Fixed Performance

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5 Exciting Ways to Use Social Media to Leverage Your Brand in the Automotive Industry!

Fixed Performance Utlilizes Social Media

Fixed Performance Values Social Media!

Social Networking is still in its infancy stages. Still, the interaction between web browsers and the opportunity to grow your brand is extremely exciting. As the President of Fixed Performance, we specialized in automobile dealership consulting. While Fixed Performance constantly helps dealerships maximize their gross profit, one of the company’s main goals heading into 2011 was to leverage the brand using social media. By providing tips and pointers to the online community, we figured our web traffic would grow and the company would become more recognizable.

Below is a list of five exciting ways that Fixed Performance is using social media to leverage the brand.  Nothing on this list is a “secret.” By following these steps though, you can become a trendsetter in the field of new and emerging media in the automotive industry!

Constant Content – While the quality of content is extremely important, posting content on a consistent basis is crucial. In order for people to look forward to your posts, they need to know when to expect it. In addition to posting our content at least 4-5 times a week (we consider that consistent content), we generally post our status in the morning right when people are heading into work.

Videos – Would you rather read a book or watch television? (If you chose a book, you’re just old school). Fixed Performance realizes that by posting videos our content is instantly separated from the majority of the competition. Did you also know that Google owns YouTube so every time you post a video onto YouTube it helps with your companies Google rankings!

Blog Posts – Videos are considered “rich media” but we still value well-written articles. As the President of Fixed Performance, I have always had a passion for writing. To leverage my monthly newsletter (which you can subscribe to for free) I will post articles on a consistent basis onto the Fixed Performance Blog! Also, by integrating your to your website, you will improve your overall SEO as well!

Interaction – When I post a status related to my company on Facebook or send out a blog post, that is just the beginning process.  I make sure that I respond to every question or comment to answer any questions that the web browser may have.

Be Helpful – Someone is more likely to watch a video or read a blog article if it benefits his or her business. At Fixed Performance, we always keep that in mind when we post content. For businesses to be successful, they need to offer a service that is beneficial to the consumer. The same is true for social media.

Rob Gehring is the President of Fixed Performance
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